The following privacy policy is provided by the New Age Alpha Funds, New Age Alpha LLC and New Age Alpha Advisors,
LLC (“New Age”, “NAA”, “we”, “us”, “our” or the “Company”), our web sites including
www.newagealpha.com and www.buildyourindex.com (the “website”) and the New Age Alpha mobile applications, including space (“apps”) . It is intended to describe our privacy practices in relation to your
use of the site, the apps and our services or products. It will describe the information that we collect from you as part of the normal operation of
our site and how we use, safeguard and disclose this information. We reserve the right to change this Privacy Policy at any time without prior notice
and any changes shall be effective immediately upon posting.
The New Age Alpha mobile applications, including the space ("apps") allow you to access the information that you provided for portfolio analysis and research using wireless or mobile devices. The terms and conditions set forth in New Age Alpha’s Terms of Use, our Privacy Policy and our general privacy practices also apply to any personal information or other information that we may collect through the apps and should be deemed to govern your use of the apps.
By exploring our web site you have entrusted your personal information and data to us. Because your personal and financial data are your private information, we exercise high standards in their safekeep.
We do not sell client or prospective client information-whether it is your personal information or the fact that you are or may become a New Age Alpha client-to anyone.
Your information used is primarily to complete transactions that you request or to make you aware of other financial products.
Our website uses some of the most secure forms of online communication available, including data encryption, transmission encryption, user names and passwords, adaptive authentication techniques, and back-end fraud and account monitoring to insure a high level of security and privacy with your information when you access your account information, initiate online transactions, or send secure messages.
As mentioned above, we collect your personal information to provide a safe, smooth, efficient and customized experience. You provide personal information when you complete a New Age Alpha account application (we may store the information even if you don't complete or submit the application). You also provide personal information when you request information or materials from us or otherwise interact with the site, New Age Alpha or one of the New Age Alpha affiliated companies.
In addition to the personal information you provide to us, we may receive information about you from third parties you have authorized to provide to us. We also may obtain personal information from third-party service providers in order to verify your identity, to prevent fraud, or to help us identify products and services that may be of interest to you. Personal information collected from any source may typically include, among other things, your name and address, Social Security or taxpayer identification number, date of birth, assets, income, account balances, investment activity, and accounts at other institutions. The information we collect about you may be transferred to or stored by New Age Alpha or our service providers in the United States or elsewhere, as permitted by law.
We may combine the collected information from our site with information collected from or about you in other contexts. This may include information collected online, such as through our email exchanges with you, or from offline sources, such as information that we collect when you establish your account with us or call customer service. In addition, we also automatically track certain information about you based upon your behavior on our site. Amongst other purposes we use this information to do internal research on user’s demographics, interests and behavior. This information may also include the URL that you just came from (whether this URL is on our site or not), your computer browser information and your internet Protocol (“IP”) address. We will treat such combined information in accordance with this policy. If you do not wish to provide information to New Age Alpha, we may be unable to provide certain products or services to you.
We do not sell or share personal information about our current or former clients or their accounts to third parties. The only exception to this is when the sharing of the information is needed to complete transactions that you have requested or when it is used to make you aware of financial products and services that we offer. For instance:
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When you ask us to undertake certain actions or transactions, we may need to provide certain identifying information about you to third parties to complete these transactions. One such example is if we need to complete the transfer of your assets from a third-party they may request additional information about you before they complete the transaction.
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We may from time to time, alert you to other additional services or products that we offer. In these cases, we may share your information within our family of affiliated companies, to the extent permitted by law. An example of this situation would be in order to make you aware of any new offering or investment products.
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In certain instances, we may contract with third party providers to perform services for us. If these providers need your information to perform these services we will disclose information we have about you to these third parties. Any such exchange is limited to the extent that the information is necessary to carry out its requested task, and only for that purpose. Most importantly, when we do have to make a disclosure, we will make sure they treat your personal information with the same high degree of confidentiality that we do.
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If our relationship ends, we retain the right to store your data for machine learning, reporting/analysis and sales/marketing purposes. At any time, we can sell access to our analytical data under our management to third parties for their own use.
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In the event that we are acquired by, or merged with, a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your Personal Information is treated, transferred, or used.
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Finally, we will release information about you if you direct or authorize us to do so, if we are compelled by law to do so, or in other legally limited circumstances (for example, to prevent fraud).
Our concern for the privacy extends to those who use our web site www.newagealpha.com and www.buildyourindex.com.
We use a variety of online technologies, such as cookies, web beacons, and similar mechanisms, as described further below, to collect information that helps us understand how our website is used. Specifically, when you visit our site, we, or our third-party service providers, may automatically collect a variety of technical and navigational information about you via these technologies, including, as applicable: your computer or device type; operating system version; browser type and version; user agent string; internet connection type; mobile network provider; date and time of your visit; time since your last visit; pages you view; links you click; searches you conduct; the internet protocol (IP) address used to access our website or mobile application; your general geographic location (e.g., your city, state, or zip code); and the website visited before our site. We also may use similar tracking technologies in emails that we or third parties send to you, as further described below. This information may be used, for example, to alert you to software compatibility issues or to resolve technical or service problems. We also analyze this information, with the assistance of our service providers, to improve our website and mobile application design and functionality, to enhance our ability to serve you and your accounts, and to tailor our communications to you regarding our products and services.
We use commonly used information gathering tools such as cookies and web beacons to collect information as you navigate our site. A cookie is a small file of letters and numbers that is stored on your computer, tablet, mobile phone, or other device when you visit a website or a mobile application. Cookies contain information that is transferred to, or read on, your device and allow websites and mobile applications to recognize devices and store certain information, such as user preferences. Cookies are used to distinguish you from other users of our online services. This helps us to provide you with a useful experience when you browse and also allows us to improve our online services.
There are generally two different types of cookies and we and any third-party providers that we use will utilize both. There are session cookies and persistent based cookies. The session cookies, which link your actions during a particular online session and expire at the end of that session. On the other-hand persistent cookies remain on your device and allow us to remember your actions or preferences across multiple browser sessions.
If you are concerned about having cookies on your computer or other device, you can set your web browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it. You can also delete cookies from your device. The help feature on most web browsers will tell you how to prevent your browser from accepting new cookies, how to receive notice when a new cookie is set, and how to disable cookies altogether. However, if you choose to block or delete cookies, certain features of our website or our mobile application may not operate correctly. For further information about deleting or blocking cookies, please visit http://www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browsers.
Our website and the emails that you receive from New Age Alpha use an application known as a web beacon alone or in conjunction with cookies to compile information about your usage of our site and your interaction with any communication between you and us. (also known as a pixel tag or clear gif). A web beacon is a clear electronic file that usually consists of a single-pixel image, embedded in a web or mobile application page or an email that can recognize certain types of information on your computer, such as cookies, when you viewed a particular web site or service tied to a web beacon. We and our service providers use web beacons and cookies to determine whether and when you receive and open our emails; these beacons and cookies may also capture information such as the type of device, operating system, email program, and web browser used to view the email, the IP address from which you opened the email, and whether you click any links in the email. These technologies enable us to gauge the effectiveness, relevance, and value of our email communications, as well as to target relevant advertising to you and to measure the impact of that advertising on your relationship with us.
If you are a New Age Alpha investor who has registered for secure online access to your New Age Alpha accounts, we are able to combine the information we collect about your usage of our website during a secure (logged-on) session with other information we know about you, such as any account transactions you conduct during your session. We can also identify your computer or device on each online visit to New Age Alpha, even if you do not log on, and link information about that visit, as well as New Age Alpha ads that you may have viewed on other websites, to you. We may use this combined information to assess the appeal and usefulness of the information and tools offered on our website and the effectiveness of our online advertising, as well as to identify New Age Alpha products and services that may be of interest to you.
Our website includes links to third-party sites or information that we think may be of interest to you. When you click these links and leave our website, our site's terms and conditions of use and privacy policy no longer apply. You are responsible for complying with the third-party site's terms of use and understanding its privacy policy, both of which you should review carefully.
Our website may enable you to share information directly with websites or online services operated by third parties. For example, our site contains features that allow you to share articles or content through Facebook, Twitter, LinkedIn, and other services, and to view content through video players and other services (such as the YouTube video player). If you choose to use these features, you may disclose information to those websites or services and their users, and to the public more generally. Even if you do not click these plug-in features, these third parties may collect information about you, such as your IP address and the pages that you view, and they may also set and/or access a cookie on your device. Because these third-party websites and services are not operated by New Age Alpha, we are not responsible for their content or practices. The collection, use, and disclosure of information through these websites and services are subject to the privacy policies of the third-party websites or services, and not this privacy policy.
We partner with third parties to collect the information discussed above to engage in analysis, auditing, research, and reporting. These third parties may set and access cookies on your computer or other device and may use web beacons to collect information about your activity on our website or our mobile application.
We also partner with third-party service providers, including social networks, to provide targeted advertising services that are customized based on your online activities over time and across unaffiliated websites (Interest-Based Advertising) and to help us measure brand awareness and the effectiveness of our online advertising. These service providers may use cookies, web beacons, and other similar technologies to collect information about your activity on our website, and they may combine it with information about your activity on other, unaffiliated websites. We and our service providers may use data collected on our website or when you open emails from New Age Alpha, together with other information we have about you to serve New Age Alpha ads to you on other sites as you browse the web. For example, third parties may use the fact that you visited our site to target ads for New Age Alpha products and services to you on non-New Age Alpha websites. In addition, our third-party advertising providers might use information about your use of our online services to help target non-New Age Alpha advertisements based on your online activity in general. We share demographic information (e.g., age) with certain providers; we do not provide your name or otherwise identify you to any of these service providers.
We may use third-party service providers' technologies that enable us to establish connections among related devices (such as smartphones, tablets, and computers). This means that information about your interactions with our online services and online advertising through different devices may be combined. By making these connections, we may be able to better understand the relevance of our content and the impact of our advertising and to customize that content and advertising for you.
For information about Interest-Based Advertising and how to opt out, please visit the Digital Advertising Alliance (“DAA”) consumer choice page, available at optout.aboutads.info. Opting out of Interest-Based Advertising means that you will no longer receive ads targeted to you by the companies listed on the consumer choice page, but you may still receive targeted ads from other providers or based on the particular website that you are viewing.
The use of online tracking mechanisms by third parties is subject to those third parties' own privacy policies, and not this policy.
Within New Age Alpha, we restrict access to information about you to those New Age Alpha employees who need to know the information in order to perform their jobs, such as servicing your accounts, providing you with information you request, or notifying you of new products and services. To protect your personal information, we maintain physical, electronic, and procedural safeguards in keeping with industry standards and practices, and we review and adjust these safeguards regularly in response to advances in technology.
For your protection, you should not provide your account information, user name, or password to anyone. If you become aware of any suspicious activity relating to your account, it is your responsibility to contact us immediately. If you have any questions relating to this privacy policy or concerns about the way in which we have handled information about you, please do not hesitate to send us an email at privacy@newagealpha.com.
We do not intend for our site or any of our online services to be used by anyone under the age of 18. If you are a parent or guardian and believe we may have collected information about a child, please contact us at privacy@newagealpha.com.
We may retain your information for a period of time consistent with the original purpose of collection. For instance, we may retain your information during the time in which you have an account to use our Sites or Services and for a reasonable period of time afterward. We also may retain your information during the period of time needed for us to pursue our legitimate business interests, conduct audits, comply with our legal obligations, resolve disputes and enforce our agreements.
You may download or request a copy of your own data at any time. You may request to review, correct, delete or otherwise modify any of the personal information that you have previously provided to us through the Company’s site. If you have registered for an account with us, you may generally update your Personal Information by logging into the applicable site with your username and password and editing your settings or profile. To update your billing information, discontinue your account, and/or request return or deletion of your data associated with your account, please contact your account representative or the customer service team for the applicable service.
For other requests to access, correct, modify or delete your data, or any other questions about this site contact us at:
New Age Alpha LLC
555 Theodore Fremd Ave.
Suite A-101
Rye, New York 10580
(212) 922-2682
As required by federal law, we will notify you of our privacy policy annually. We reserve the right to modify this policy at any time, and if we make any material changes we will notify you accordingly.
